If Nissan EVs Falter, What Company Will Champion Electric Cars? PlugInCars
Nissan CEO Carlos Ghosn has finally admitted what EV sales numbers have been clearly indicating since January, and what even the most casual observer of the electric car market could clearly see: Nissan will not meet its 2012 sales target for the all-electric LEAF.
So far this year, Nissan has sold 6,791 LEAFs, down 15.6 percent from this time a year ago. The company had predicted that sales would double this year.
With each passing week over the past few months, as Ghosn continued to deny the obvious, the company’s credibility as the leader in EVs was being eroded. In fact, just a few days ago, he refused to step back from the larger goal of Nissan-Renault cumulatively selling 1.5 million EVs by 2015. He instead suggested to Automotive News that electric car sales from Renault, including the Zoe model to be introduced next year, could help reach sales targets.